Case Study - Royal Bites
Project Objectives
- Create a visually appealing and user-friendly website.
- Redesign the logo for a more professional and versatile look.
- Showcase menu items and prices effectively.
- Design menus and promotional flyers.
- Optimize their Google My Business (GMB) listing.
- Establish a robust online presence to increase visibility and customer engagement.
Designing a Simple and Clean Website
Approach
To reflect Royal Bites’ commitment to quality and simplicity, I took a minimalist approach to the website design. I used Figma to create a wireframe and design mockups, ensuring a consistent color scheme and typography that aligned with the brand’s identity.Result
The website I developed using WordPress and Elementor boasted a clean and intuitive user interface. I prioritized ease of navigation, ensuring visitors could quickly find information about the catering services, menus, and contact details. The site’s sleek design emphasized the professionalism of Royal Bites and conveyed a sense of trustworthiness.
Logo Redesign and Versatility
Challenge
The existing logo did not meet the standards of a professional and adaptable brand identity.Solution
I recreated the logo in Illustrator to make it sharp and destructure it to use its elements throughout the design.Effective Menu Price Showcase
Approach
To efficiently display menu item prices, I implemented a dropdown menu with four rows, allowing customers to view different prices for each item. This approach enhanced user experience and encouraged engagement.
Menu and Flyer Design
Creativity
I designed visually appealing menus and flyers that highlighted Royal Bites’ signature dishes and special offers. The design incorporated high-quality images and concise, compelling copy to entice potential customers.Client Satisfaction
Outcome
Our efforts resulted in a significant improvement in Royal Bites’ online visibility, leading to increased website traffic and inquiries. Customer feedback has been overwhelmingly positive, praising the user-friendly website and the attractive menus and flyers.
Passion for Web Design and Development
I am deeply passionate about web design and development, and this project was no exception. It’s not just about creating websites; it’s about bringing a client’s vision to life and helping their business thrive in the digital age. Royal Bites presented unique challenges that I embraced with enthusiasm and creativity. The satisfaction of seeing the transformation of their online presence and the positive impact on their business reaffirmed my passion for this work.
In conclusion, the Royal Bites project showcases how a strategic blend of design, technical expertise, and passion can elevate a small home catering business to new heights. By creating a clean and engaging website, reimagining the logo, innovating with menu price displays, and designing attractive marketing materials, we helped Royal Bites establish a robust online presence that has made both the client and our team proud.
